How to Start a Business As an Apt. Locator


With the record number of home foreclosures and families reorganizing personal finances, often downsizing and cutting back on expenses are the only options. For families, finding and relocating to a new residence can be stressful, time consuming and overwhelming. Providing a service to merge the efforts of the two can generate a hefty revenue as an apartment locator business. Apartments have advertising budgets to attract quality applicants to their complexes. Out of these advertising budgets are commissions paid to locators. Sign up to learn more!

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“I really enjoyed the lesson. I certainly would recommend this to total beginners and to people like myself who need to consolidate the knowledge that they have attained over time.”
Beth S.

“The lesson was excellent and well structured. I now have a much better grounding in apartment locating, and understand the strength and weakness of my operations. It was the best way to flatten out a steep learning curve!”
Mason D.

Get started by completing a few simple steps.

1

Identify the need for an apartment locator service in your local area. Make calls, followed by in-person visits to local apartment complexes announcing the benefits of the services you provide. Start by locating properties for family and friends, and use their successes as testimonials to the efficiency of your service. This is how I started back in 2001!

2

License your new apartment locator business with the state. Determine a structure for your business, such as a corporation, limited liability company or sole proprietor. I created an LLC in 2013 and then an S Corporation in 2016 for tax purposes.

3

Rent, lease or convert a home office space. I converted a small office space in my living room to conduct business through Internet only. Due to COVID-19, I turned the business into an all online operation.

4

Create a strategic operational and marketing plan. Follow your plan to measure successes, grow your business and build a data base of clients and applicants. Promote your apartment locator business with fliers, business cards, refrigerator magnets, mass mailings, advertisements in local community papers.

5

Collect apartment finder guides for your area. Use apartment guides to compile a working database of complexes and online resident feedback. Categorize by name, location, price and number of bedrooms. Take special care to accurately match with apartment seekers. Check online for apartment features and amenities before referring. Check areas and note added features, such as easy access to bus lines, shopping and schools. OR! Subscribe to Smart Apartment Data.

6

Purchase office equipment, furniture and supplies. Stock your office with supplies and furniture, such as pre-screening applications, staples, copy paper, file folders and cabinets. Purchase database and processing software to electronically maintain applicant and client information.

7

Pre-qualify applicants before referring. Ensure applicants meet the income, rental history and criminal background requirements before making referrals. Obtain a release from applicants to conduct preliminary background checks. Employ the services of a background investigation service to collect additional information.

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