4 Tips & Tactics for Expert-Level Social Selling

OK, you are asking, so I’ll spill the beans. I started a free biz with a good friend I’ve known since college and I am making money from my phone. Not joking. It’s all on social media sharing products I use and love … simple as that.

I’m not quitting my day job. I love working for Divvy Homes, Inc. Just making some legit extra cash on the side with a solid company. I can show you how to do it, too.

I’m on the lookout for 1 – 2 people. No investment. I started for free! Seriously. The only money I’ve ever spent is on the wholesale products I use daily and love. If you are interested to find out more, direct message me.

Social media is a great platform to engage with customers. You can use social media to find and convert valuable leads. In this post, you’re going to get some tips and tactics that you can use to execute social selling like an expert.

1 — Build Your Credibility

Your company might have a solid reputation, but do you? Social networks can help you build your personal brand. With every Tweet, LinkedIn comment or Facebook post, you can grow your reputation and establish a solid foundation.

It’s a great record of your authenticity and a great place to demonstrate your understanding of your industry and potential clients. This can be achieved by sharing relevant articles about your industry, adding thoughtful insights to conversations and solving problems your prospects may have. It’s all in the name of establishing trust. When you share interesting thoughts, others will re-share them, tag you or start a conversation.

2 — Consistently Provide Value

Don’t be like actor Christian Bale, who managed to post just two tweets in six years.

christian bale twitter

3 — Earn Trust by Sharing Success Stories

Your company may boast of providing exceptional service or you may be highlighting some impressive features of your product, but these are just claims that you’re making and your prospects may not necessarily trust what you’re saying. If you wish to earn the trust of potential customers, use social media to showcase proof that will backup your claims.

This proof would ideally be the success stories and reviews of your existing customers. You can share links to the success stories published on your site. Or you can create custom images with a photo of the customer or the brand logo and a brief summary of the results they achieved with your help. You can even do a full-fledged interview with them and share their story on your social media.

4 — Get Offline

If you can convert your social media followers to email list subscribers, that’s a great first step, but what you really want to do is convert these digital friends into real life connections. Once you’ve established a back-and-forth conversation with someone on social media, it’s easier to suggest a phone call or coffee date via a Tweet or email.

Think about it: an email with a subject line referencing your Twitter conversation may be more likely to get opened. Now it’s up to you to make sure your real-life persona is just as great as your digital one. Best of luck out there and contact me if you are interested to find out more about what I’m up to!

That’s all for now. More to come.

— Ashley

Source: SproutSocial

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